He had a staff of twelve people, and originally advertised it as using Cadbury's chocolate couverture. He modelled it after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes. It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. In the United States, it is marketed as the Milky Way bar. In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. Versions UK and worldwide The pre-2002 Mars logo, which is still used in some countries The American version was discontinued in 2002, then revived in a slightly different form the following year under the name " Snickers Almond". The bar consists of caramel and nougat coated with milk chocolate.Īn American version of the Mars bar was produced which had nougat and toasted almonds covered in milk chocolate later, caramel was added to the recipe as well. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated.
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